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Crossing the Chasm

Marketing and Selling High-Tech Products to Mainstream Customers

by Geoffrey A. Moore, Regis McKenna


The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing

In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.

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Recommendations: 1

Categories: Business & CareersMarketing & Sales

Reading time: 56 hours

Recommendations


Seth Godin
Author, Entrepreneur, Marketer and Public Speaker

But Crossing the Chasm helps us understand that it is a myth — an incorrect myth, a false myth — to believe that we can start with an idea for a few people and ride it from early adopter to early majority to late majority to laggard.