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Good to Great

Why Some Companies Make the Leap... and Others Don't

by Jim Collins

Built to Last, the defining management study of the '90s, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning.

But what about companies that are not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? Are there those that convert long-term mediocrity or worse into long-term superiority? If so, what are the distinguishing characteristics that cause a company to go from good to great?

Over five years, Jim Collins and his research team have analyzed the histories of 28 companies, discovering why some companies make the leap and others don't.

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Recommendations: 1

Categories: Business & CareersManagement & Leadership

Reading time: 89 hours


Frank Blake
Forman Chairman and CEO of The Home Depot

As a business person, I love Jim Collins’s Good to Great. But, you can also look at that and go, oh, this is fascinating because the companies that were originally in Good to Great are now not so great, not even existing. So, you have to be willing to understand that there are lots of different stories and then you find your own within that. So, I’d give your book because I think it’s very cool and I think people have to have more respect for differences and different ways of approaching problems.