by Lee Iacocca, William Novak
He's an American legend, a straight-shooting businessman who brought Chrysler back from the brink and in the process became a media celebrity, newsmaker, and a man many had urged to run for president.
The son of Italian immigrants, Lee Iacocca rose spectacularly through the ranks of Ford Motor Company to become its president, only to be toppled eight years later in a power play that should have shattered him. But Lee Iacocca didn't get mad, he got even. He led a battle for Chrysler's survival that made his name a symbol of integrity, know-how, and guts for millions of Americans.
In his classic hard-hitting style, he tells us how he changed the automobile industry in the 1960s by creating the phenomenal Mustang. He goes behind the scenes for a look at Henry Ford's reign of intimidation and manipulation. He recounts the miraculous rebirth of Chrysler from near bankruptcy to repayment of its $1.2 billion government loan so early that Washington didn't know how to cash the check.
Categories: Biographies & Memoirs
Reading time: 8 – 10 hours
The favorite one I read–I have been reading it for I think it is probably 20 years now. I re-read it every couple years–is the biography of Lee Iacocca. It is outstanding. One of the things I remember and there is so many, is he said when he would be listening to someone he would say, you know I do not want to get persuaded by the sweetness of their voice. So, he would always say write it down. And there are a lot of people as you grow your business or grow in your career, there is a lot of people who are really verbally persuasive. And the principle there–the point of that is you do not want to be seduced by something in the moment, whether it is buying a house because of how beautiful the weather is or whatever. You want to see it as objectively as possible. So, put it on paper. Take a minute. Most things do not need to be rushed.