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Influence

The Psychology of Persuasion

by Robert B. Cialdini


Influence, the classic book on persuasion, explains the psychology of why people say yes - and how to apply these understandings.

Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His 35 years of rigorous, evidence-based research, along with a three-year program of study on what moves people to change behavior, has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

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Recommendations: 1

Categories: Business & CareersMarketing & Sales

Reading time: 1011 hours

Recommendations


Ramit Sethi
Entrepreneur and Author

The book Influence by Cialdini, many people have heard of.