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The E-Myth Revisited

Why Most Small Businesses Don't Work and What to Do About It

by Michael E. Gerber

An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.

Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.

The E-Myth Revisited will help you grow your business in a productive, assured way.

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Recommendations: 2

Categories: Business & CareersManagement & Leadership

Reading time: 56 hours


Tim Ferriss
Entrepreneur, Investor, Author, and Podcaster

This is a classic. Gerber is a masterful storyteller, and this classic of automation discusses how to use a franchise mindset, not necessarily the business model, but a franchise mindset to create scalable businesses that are based on rules and systems and not outstanding employees.

I’ve certainly felt the pain of making the mistake of trying to focus on hiring Michael Jordans as opposed to having sufficient systems in place, and this can be very, very beneficial, this book, either when you’re first thinking of starting your first business or as another reboot.

Dave Camarillo
Martial Artist

The E Myth was huge. Yeah, because I was starting my business at the time and you’re like hey, Dave, read this book. And even after reading the book, essentially E is the entrepreneur who’s trying to do everything and then sales fall because you’re the bottleneck. You’re having difficulties doing everything with efficiency. Type A personality, it’s hard to let go. It’s hard to relinquish control. But now I’m much better at it; like I don’t want to do anything. It’s weird sometimes.