The Innovator's Dilemma
The Revolutionary Book that Will Change the Way You Do Business
by Clayton M. Christensen
The bestselling classic on disruptive innovation, by renowned author Clayton M. Christensen.
His work is cited by the world’s best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestseller-one of the most influential business books of all time-innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right-yet still lose market leadership.
Christensen explains why most companies miss out on new waves of innovation. No matter the industry, he says, a successful company with established products will get pushed aside unless managers know how and when to abandon traditional business practices.
Offering both successes and failures from leading companies as a guide, The Innovator’s Dilemma gives you a set of rules for capitalizing on the phenomenon of disruptive innovation.
Sharp, cogent, and provocative-and consistently noted as one of the most valuable business ideas of all time-The Innovator’s Dilemma is the book no manager, leader, or entrepreneur should be without.
Categories: Business & Careers• Business Development & Entrepreneurship• Management & Leadership
Reading time: 6 – 7 hours
People think that it’s always obvious that you want to innovate, but the point of this book is that it’s actually not obvious, that you actually have to kind of go beyond the obvious. You have to kind of push through the obvious because the obvious thing is to not innovate. He gives case studies about why he believes this is true and that aha to me really changed my mind about thinking about how you be creative because to some people, being creative seems natural and the obvious thing to do, but if you really are creative, it’s not going to always be so obvious.