The Robert Collier Letter Book
by Robert Collier
The Robert Collier Letter Book is by far the top book on writing sales letters. But it goes beyond that. As every great copywriter knows, these techniques are directly transferable to the Internet, whether through web copy or email or whatever. This book earned Robert Collier the distinction of being one of the greatest marketing minds in history. Robert Collier's sales letters were successful because he wrote to his audience's needs. As an expert in marketing, his sales savvy and writing expertise placed hundreds of millions of dollars in his clients' pockets.
Categories: Business & Careers• Marketing & Sales
Reading time: 11 – 13 hours
This is a book I believe from the early 20th century. It is called The Robert Collier Letter Book and it is an amazing book on copywriting and really how to understand human behavior and human drive. And it has famous ads from many, many decades ago with an explanation of why they worked. I think it is really powerful and those lessons are timeless. People will never change. These lessons will never change. It is amazing.