The Social Animal
by Elliot Aronson
Focusing on research to introduce modern social psychology, Social Animal takes the patterns and motives of human behavior to analyze distinct topics like terrorism, conformity, obedience, politics, race relations, advertising, war, interpersonal attraction, and the power of religious cults.
Categories: Psychology & Mental Health• Sociology
Reading time: – hours
That and his other book, Social Animal are outstanding books on human behavior and it is interesting that so many of us focus on our technical skill, but ultimately being able to understand why we do the things we do and why other people do the things they do is so much more powerful.