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Thinking, Fast and Slow

by Daniel Kahneman

In the international bestseller, Thinking, Fast and Slow, Daniel Kahneman, the renowned psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the profound effect of cognitive biases on everything from playing the stock market to planning our next vacation—each of these can be understood only by knowing how the two systems shape our judgments and decisions.

Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives—and how we can use different techniques to guard against the mental glitches that often get us into trouble. Winner of the National Academy of Sciences Best Book Award and the Los Angeles Times Book Prize and selected by The New York Times Book Review as one of the ten best books of 2011, Thinking*, Fast and Slow* is destined to be a classic.

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Recommendations: 1

Categories: Business & CareersPsychology & Mental HealthScience

Reading time: 1517 hours


Tony Fadell
Engineer, Designer and Entrepreneur

And when you read that, you really get to understand how your brain works and then you also, if you can relate it to yourself and how you make decisions. And a lot of it is about suppressing the emotional part of your body about your decision making for the more logical, rational, part.