Entrepreneur and Investor
Julie Rice in an entrepreneur, investor and co-founder of SoulCycle, a New York City-based fitness company that offers indoor cycling (also known as "spinning") workout classes.
Setting the Table
by Danny Meyer
Start with Why
by Simon Sinek
A big book at SoulCycle for us was always Start with Why from Simon Sinek. A lot of people are Simon Sinek fans. I will say this is what I think is so interesting as somebody who is fascinated with brand, and the articulation of brand, and all things brand. I think that people are often confused and think of brand is the way something looks or the color of a logo. Brands are really how people feel. I think it was maybe Jeff Bezos who said it. It’s what people say about you when you’re not in the room, or that kind of a thing. I do think that Start with Why is so important, because people understanding why you do something, not what you are doing, is really what makes or breaks a brand.
I think everything about that book is fantastic. I think that, for us, really, we spent so much time. I remember the day that we just really officially stop doing our day jobs. I looked at Elizabeth and said, “Are we ever going to get to go back to work? Or do we have to spend our whole life making these people happy?” Referring to our employees. That was the truth. There was a day where it all turned, and you began to realize that if the culture wasn’t going to be good, that the product wasn’t going to be good. I think that’s a real core value from Simon Sinek who really says that your happiest customer is only as happy as your happiest employee.— Julie Rice, source