Ramit Sethi

Entrepreneur and Author

Ramit Sethi is an personal finance advisor and entrepreneur. Sethi is the author of the 2009 New York Times Best Seller, I Will Teach You to Be Rich and founder of GrowthLab.com, owner of IWillTeachYouToBeRich.com, and owner and a co-founder of PBworks, a commercial wiki website.

Book Recommendations


What They Don't Teach You at Harvard Business School

by Mark H. McCormack

That sounds like a really gimmicky book, but it taught me so many amazing things about business by Mark McCormack and I cannot recommend it enough.

Ramit Sethi, source
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Iacocca

by Lee Iacocca, William Novak

The favorite one I read–I have been reading it for I think it is probably 20 years now. I re-read it every couple years–is the biography of Lee Iacocca. It is outstanding. One of the things I remember and there is so many, is he said when he would be listening to someone he would say, you know I do not want to get persuaded by the sweetness of their voice. So, he would always say write it down. And there are a lot of people as you grow your business or grow in your career, there is a lot of people who are really verbally persuasive. And the principle there–the point of that is you do not want to be seduced by something in the moment, whether it is buying a house because of how beautiful the weather is or whatever. You want to see it as objectively as possible. So, put it on paper. Take a minute. Most things do not need to be rushed.

Ramit Sethi, source

Never Eat Alone

by Keith Ferrazzi

And it is a book I wish I had written and it is called Never Eat Alone. It is by Keith Ferrazzi. It is all about networking the right way. Meeting the right people and notice that the books that I recommended were not books on corporate strategy or monetization or traffic analytics or whatever. They are books about stuff that never changes. That is how people think, principles, how to help people first rather than ask them for something. And I think all those three books would be amazing over the long term.

Ramit Sethi, source

The Social Animal

by Elliot Aronson

That and his other book, Social Animal are outstanding books on human behavior and it is interesting that so many of us focus on our technical skill, but ultimately being able to understand why we do the things we do and why other people do the things they do is so much more powerful.

Ramit Sethi, source

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Influence

by Robert B. Cialdini

The book Influence by Cialdini, many people have heard of.

Ramit Sethi, source

Age of Propaganda

by Anthony R. Pratkanis, Elliot Aronson

The Age of Propaganda is less known. It is interesting that so many of us focus on our technical skill, but ultimately being able to understand why we do the things we do and why other people do the things they do is so much more powerful.

Ramit Sethi, source

The Robert Collier Letter Book

by Robert Collier

This is a book I believe from the early 20th century. It is called The Robert Collier Letter Book and it is an amazing book on copywriting and really how to understand human behavior and human drive. And it has famous ads from many, many decades ago with an explanation of why they worked. I think it is really powerful and those lessons are timeless. People will never change. These lessons will never change. It is amazing.

Ramit Sethi, source

Mindless Eating

by Brian Wansink

One is called Mindless Eating. It is amazing. It is a book about food, but it is actually about psychology and we all eat and we all think we know why we eat what we do. But the answer is most of us have no idea and if you can understand this, you can understand so many other parts of why you act the way you do. So, that is number one.

Ramit Sethi, source

Poor Charlie's Almanack

by Charles T. Munger

I wish I could gift more: Charlie Munger's Poor Charlie's Almanack. It’s an amazing book on mental models, super dense, and nobody wants to get that book as a gift. It’s a gift you have to buy, not get gifted.

Ramit Sethi, source

The Gift of Fear

by Gavin de Becker

Books I’ve gifted: Gift of Fear is an amazing book, particularly for women, but I actually think everybody. Learning to trust your intuition—knowing when the little antenna at the back of your head goes up, and you can’t see anything, and we so often say, “It’s nothing. I’m going to walk down that alley or I’m going to just go into my house like normal,” but listen and learn to trust your intuition because we have it but it kind of gets suppressed because we don’t want to be that weird person.

So that’s a great gift. I can’t recommend it enough.

Ramit Sethi, source