Seth Godin

Author, Entrepreneur, Marketer and Public Speaker

Seth Godin (born July 10, 1960) is an American author, entrepreneur, marketer, and public speaker.

Book Recommendations


The Blue Sweater

by Jacqueline Novogratz

The Blue Sweater is the true story of how one woman has decided to change philanthropy, capitalism, development, and the way two billion poor people — who just happen to be poor, they don’t deserve to be poor — two billion people who are currently poor engage with markets, engage with the privileged part of the world, and engage with each other.

Seth Godin, source
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B

by Sarah Kay

B is a simple poem from a mother to her daughter. And I have to confess, I get choked up every single time I read it. If you’ve got a mother or if you’ve got a daughter, this is a great gift, a great book to share with them.

Seth Godin, source

What To Do When It's Your Turn (and it's always your turn)

by Seth Godin

I wrote Your Turn so I could give it away. I spoke at a high school two weeks ago. I gave every student a copy a month before I got there.

Seth Godin, source

Thinking in Bets

by Annie Duke

Yes, that Annie Duke — world poker champion — and the first chapter alone will change your life. Thinking in Bets helps us understand what it actually means to make a decision, because decisions and outcomes are different things. And a good decision may very well lead to a lousy outcome — that doesn’t mean it wasn’t a good decision.

Seth Godin, source

Crossing the Chasm

by Geoffrey A. Moore, Regis McKenna

But Crossing the Chasm helps us understand that it is a myth — an incorrect myth, a false myth — to believe that we can start with an idea for a few people and ride it from early adopter to early majority to late majority to laggard.

Seth Godin, source

The Long Tail

by Chris Anderson

If you care about how ideas spread in our culture and you want to understand issues around scarcity and abundance, about how we pick what we want in an era when the gatekeepers have left the building, well, The Long Tail will help you see it.

Seth Godin, source

The Pursuit of Wow!

by Tom Peters

You don’t have to read many of the books I’ve written if you just read The Pursuit of Wow. What Tom is talking about in this book — and he’s not afraid to use exclamation points, underlines, bold, and the occasional illustration or photo — is that people who care can make a difference, and that business as usual just isn’t going to cut it anymore. As Tom Peters would say, “Make it excellent! Period.” Thank you, Tom, for showing me that putting energy into the work really can pay dividends.

Seth Godin, source

The Gift

by Lewis Hyde

We gave The Gift to many of the first 1,000 or 2,000 people who took the altMBA. The Gift is a dense, extraordinarily researched book written by a brilliant writer, and it’s not about what you think it’s about. It’s not about reciprocity. It’s not about the hustle. It’s not about giving gifts so you will get things. It’s about the muse, about being a genius. It’s about culture and it’s about society. It’s about the fact that the thing that binds us together isn’t trade, nor is it as Graeber would say, debt.

Seth Godin, source

Debt

by David Graeber

David was on tenure track at Yale, then he cofounded the Occupy Movement and it sort of looks like they threw him out. He’s an anthropologist and he studies lots of things in our ancient history. His theory about where did money come from is mind blowing.

Seth Godin, source

Just Kids

by Patti Smith

It is not going to change the way you do business but it might change the way you live. It’s about love and loss and art. It’s about non-confidence and confidence, and it’s mostly about having a best friend. It’s magic, and I can just hear her quoting Robert: “Patty...” so good.

Seth Godin, source

The War of Art

by Steven Pressfield

I find Steve’s voice to be fascinating and even before I knew him, I was fascinated by listening to him speak his own work

Seth Godin, source

The Art of Possibility

by Rosamund Stone Zander, Benjamin Zander

The two of them will completely change the way you think about possibility, about enrollment, about leadership. And again, I listen to it probably about once a month in the car. Just put it on, in the middle; doesn’t matter where you start.

Seth Godin, source

The Pema Chodron Audio Collection

by Pema Chödrön

Pema will also get under your skin in a totally different way. She is a disciple of Chogyam Trungpa Rinpoche, who was the first full Buddhist monk in the U.S. The way to understand his teaching is in one, tiny little parable, which is this: “We are falling, falling with nothing to hold onto and nothing to slow us down. The good news is, there is no ground to land on.”

Seth Godin, source

Goals

by Zig Ziglar

Some of his politics and outlook on life are extremely dated and I disagreed with them but the fundamental principles of goal setting and motivation and the fear people have of saying yes when you sell to them, those were the three sections of the stuff, just kept me going again and again and again.

Seth Godin, source

Zig Ziglar's Secrets of Closing the Sale

by Zig Ziglar

Some of his politics and outlook on life are extremely dated and I disagreed with them but the fundamental principles of goal setting and motivation and the fear people have of saying yes when you sell to them, those were the three sections of the stuff, just kept me going again and again and again. So if you just listen to one story, if you’re into selling, listen to that story ten times–you can’t listen once; ten times–you’ll become a different kind of salesperson.

Seth Godin, source

How to Stay Motivated

by Zig Ziglar

Some of his politics and outlook on life are extremely dated and I disagreed with them but the fundamental principles of goal setting and motivation and the fear people have of saying yes when you sell to them, those were the three sections of the stuff, just kept me going again and again and again. And if you listen to the story about his friend in Canada, you will understand what motivation is.

Seth Godin, source

Pattern Recognition

by William Gibson

If you read Pattern Recognition by William Gibson, you don’t even have to finish it; just read the first five chapters and suddenly, you will now understand what a brand is. Those are the kinds of books I give away a lot

Seth Godin, source

Buy Dune on Amazon

Dune

by Frank Herbert

That shift is–I could tell you the shift, and now the book doesn’t work the way it would have if I hadn’t told you the shift. Because when it shifts in your head... if you read Dune, and you don’t read it for the plot but you read it for understanding geopolitics, suddenly something clicks in your head.

Seth Godin, source

The Diamond Age

by Neal Stephenson

Or if you read Diamond Age before you’ve thought about molecular anything or 3D printing, then it changes your mind. He wrote that book before the iPad, before the Kindle.

Seth Godin, source

Understanding Comics

by Scott McCloud

As Scott McCloud pointed out in his brilliant book, Understanding Comics, which I have given away many, many copies of, all the action in comics happens in between the panels. That’s why comics are an art form. Because in panel A something happened, in panel B something happened but it’s what happened betweenA and B that changed your mind about anything; the actions in your head.

Seth Godin, source

Little Brother

by Cory Doctorow

If you’re into security and privacy, Little Brother. I've given away tons of copies of the right kinds of science fiction.

Seth Godin, source